Start.io audiences
Starbucks Customers
in California

overview
Starbucks customers like the ability to customize their drinks to their tastes and enjoy the tasty array of snacks and meals offered by the coffee chain. In California, 30% of Starbucks Customers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi

INSIGHTS ON Starbucks Customers in California
Age
55 years and above 30%
45-54 years 24.6%
35-44 years 12.3%
25-34 years 15.5%
18-24 years 17.5%
Gender
Male (49.7%)
Female (50.3%)
Household income
Less than $25,000 32.4%
$25,000 to $39,999 15.4%
$40,000 to $59,999 14.5%
$60,000 to $74,999 5.4%
$75,000 to $99,999 11.1%
$100,000 to $149,999 18.6%
$150,000 and above 2.8%
OS
Android (71.4%)
iOS (28.6%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 Maria Hernandez Park
Updated: 07-2026