Start.io audiences
Starbucks Customers
in Wisconsin

overview
Starbucks customers like the ability to customize their drinks to their tastes and enjoy the tasty array of snacks and meals offered by the coffee chain. In Wisconsin, 34.2% of Starbucks Customers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi

INSIGHTS ON Starbucks Customers in Wisconsin
Age
55 years and above 34.2%
45-54 years 24.3%
35-44 years 11.2%
25-34 years 13.6%
18-24 years 16.6%
Gender
Male (38.1%)
Female (61.9%)
Household income
Less than $25,000 32.3%
$25,000 to $39,999 14%
$40,000 to $59,999 17.1%
$60,000 to $74,999 5.8%
$75,000 to $99,999 12.6%
$100,000 to $149,999 15.5%
$150,000 and above 2.6%
OS
Android (76.1%)
iOS (23.9%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Starbucks
02 Washington Park
03 Westlawn Playground
04 Walmart Supercenter
05 Mississippi National River and Recreation Area
Updated: 07-2026