Start.io audiences
Target Shoppers
in Bakersfield
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Bakersfield, 36% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Target Shoppers in Bakersfield
Age
55 years and above 36%
45-54 years 21.7%
35-44 years 9.9%
25-34 years 13.5%
18-24 years 18.9%
Gender
Male (46.4%)
Female (53.6%)
Household income
Less than $25,000 28.7%
$25,000 to $39,999 16.9%
$40,000 to $59,999 12.6%
$60,000 to $74,999 4.2%
$75,000 to $99,999 13.6%
$100,000 to $149,999 20.2%
$150,000 and above 3.8%
OS
Android (64.2%)
iOS (35.8%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Apple iPhone14,3
05 Samsung SM-G991U
Leading carriers
01 Verizon
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 North Beardley Park
05 Civic Space
Updated: 07-2026