Start.io audiences
Target Shoppers
in Boston
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Boston, 35.9% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Boston, Massachusetts
Population
692,600
Area
48 sq mi
INSIGHTS ON Target Shoppers in Boston
Age
55 years and above 35.9%
45-54 years 23.9%
35-44 years 10.4%
25-34 years 13.8%
18-24 years 16%
Gender
Male (56.3%)
Female (43.7%)
Household income
Less than $25,000 29.8%
$25,000 to $39,999 9.5%
$40,000 to $59,999 14.5%
$60,000 to $74,999 6.2%
$75,000 to $99,999 15.5%
$100,000 to $149,999 22.9%
$150,000 and above 1.6%
OS
Android (69.7%)
iOS (30.3%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Samsung sm-s901u
04 Samsung sm-s908u
05 Apple iPad1,1
Leading carriers
01 T-Mobile
02 AT&T
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Target
03 Highland Park
04 Port of Boston
05 Hale Park
Updated: 07-2026