Start.io audiences
Target Shoppers
in California
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in California, 31.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Target Shoppers in California
Age
55 years and above 31.8%
45-54 years 25.3%
35-44 years 13.1%
25-34 years 13%
18-24 years 16.8%
Gender
Male (51%)
Female (49%)
Household income
Less than $25,000 31.6%
$25,000 to $39,999 15.2%
$40,000 to $59,999 14.1%
$60,000 to $74,999 5.2%
$75,000 to $99,999 11.5%
$100,000 to $149,999 18.9%
$150,000 and above 3.4%
OS
Android (67.1%)
iOS (32.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung Galaxy S9
05 Samsung sm-s901u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 Central Park
05 Target
Updated: 07-2026