Start.io audiences
Target Shoppers
in Fresno
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Fresno, 31.6% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Fresno, California
Population
531,576
Area
114 sq mi
INSIGHTS ON Target Shoppers in Fresno
Age
55 years and above 31.6%
45-54 years 22.3%
35-44 years 13.3%
25-34 years 14.3%
18-24 years 18.4%
Gender
Male (48.1%)
Female (51.9%)
Household income
Less than $25,000 32%
$25,000 to $39,999 16.3%
$40,000 to $59,999 15.3%
$60,000 to $74,999 4.3%
$75,000 to $99,999 11.1%
$100,000 to $149,999 18.4%
$150,000 and above 2.6%
OS
Android (68.7%)
iOS (31.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 T-Mobile
5 most visited places/venues
01 North Park Blocks
02 Belo Garden
03 City Hall Park
04 Cornell University
05 Target
Updated: 07-2026