Start.io audiences
Target Shoppers
in Hawaii

overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Hawaii, 33.9% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
State
Hawaii
Population
1,415,872
Area
6,423 sq mi

INSIGHTS ON Target Shoppers in Hawaii
Age
55 years and above 33.9%
45-54 years 24%
35-44 years 11.9%
25-34 years 13.5%
18-24 years 16.7%
Gender
Male (36.9%)
Female (63.1%)
Household income
Less than $25,000 28.9%
$25,000 to $39,999 16.1%
$40,000 to $59,999 10.7%
$60,000 to $74,999 6.5%
$75,000 to $99,999 11.7%
$100,000 to $149,999 23.4%
$150,000 and above 2.7%
OS
Android (63.3%)
iOS (36.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Target
02 Honolulu Watershed Forest Reserve
03 Lanakila District Park
04 Aliamanu Neighborhood Park
05 Hawaii Community Development Authority - Kakaako
Updated: 07-2026