Start.io audiences
Target Shoppers
in Houston
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Houston, 38.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Houston, Texas
Population
2,320,268
Area
637 sq mi
INSIGHTS ON Target Shoppers in Houston
Age
55 years and above 38.3%
45-54 years 23.1%
35-44 years 13.3%
25-34 years 10%
18-24 years 15.3%
Gender
Male (50.8%)
Female (49.2%)
Household income
Less than $25,000 35.1%
$25,000 to $39,999 16.6%
$40,000 to $59,999 14.8%
$60,000 to $74,999 5.9%
$75,000 to $99,999 10.8%
$100,000 to $149,999 14.3%
$150,000 and above 2.4%
OS
Android (61%)
iOS (39%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 AT&T
03 Verizon
5 most visited places/venues
01 Target
02 Walmart Supercenter
03 Shell Oil
04 CVS Pharmacy
05 Moritz Pech Family Park
Updated: 07-2026