Start.io audiences
Target Shoppers
in Iowa
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Iowa, 37.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi
INSIGHTS ON Target Shoppers in Iowa
Age
55 years and above 37.7%
45-54 years 24.7%
35-44 years 11.7%
25-34 years 10.2%
18-24 years 15.6%
Gender
Male (29.4%)
Female (70.6%)
Household income
Less than $25,000 27.4%
$25,000 to $39,999 15.1%
$40,000 to $59,999 19%
$60,000 to $74,999 6.1%
$75,000 to $99,999 13.9%
$100,000 to $149,999 15.5%
$150,000 and above 3%
OS
Android (68.9%)
iOS (31.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung SM-G991U
05 Samsung sm-s908u
Leading carriers
01 U.S. Cellular
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Target
02 Walmart Supercenter
03 CVS Pharmacy
04 Consumer Cellular
05 Hy-Vee
Updated: 07-2026