Start.io audiences
Target Shoppers
in Lexington
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Lexington, 40.5% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
Lexington, Kentucky
Population
323,152
Area
283 sq mi
INSIGHTS ON Target Shoppers in Lexington
Age
55 years and above 40.5%
45-54 years 25%
35-44 years 10.8%
25-34 years 9.5%
18-24 years 14.1%
Gender
Male (52.1%)
Female (47.9%)
Household income
Less than $25,000 44.4%
$25,000 to $39,999 15.2%
$40,000 to $59,999 12.7%
$60,000 to $74,999 4%
$75,000 to $99,999 10.4%
$100,000 to $149,999 11.2%
$150,000 and above 2%
OS
Android (67%)
iOS (33%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung sm-s908u
04 Apple iPad1,1
05 Samsung Galaxy S20 FE 5G
Leading carriers
01 AT&T
5 most visited places/venues
01 Target
02 Mapleleaf Forest Park
03 Coldstream Park
04 Ecton Park
05 Hartland Park
Updated: 07-2026