Start.io audiences
Target Shoppers
in New York
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in New York, 37.4% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
New York
Population
19,453,561
Area
47,126 sq mi
INSIGHTS ON Target Shoppers in New York
Age
55 years and above 37.4%
45-54 years 22.4%
35-44 years 14%
25-34 years 10.6%
18-24 years 15.5%
Gender
Male (52.5%)
Female (47.5%)
Household income
Less than $25,000 36.8%
$25,000 to $39,999 12.7%
$40,000 to $59,999 12.9%
$60,000 to $74,999 5.5%
$75,000 to $99,999 11.2%
$100,000 to $149,999 18.9%
$150,000 and above 2%
OS
Android (68.8%)
iOS (31.2%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Target
02 City Hall Park
03 Central Park
04 Green Gems
05 Maria Hernandez Park
Updated: 07-2026