Start.io audiences
Target Shoppers
in New York City
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in New York City, 34.4% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
New York City, New York
Population
8,336,817
Area
301 sq mi
INSIGHTS ON Target Shoppers in New York City
Age
55 years and above 34.4%
45-54 years 21.4%
35-44 years 16.1%
25-34 years 11.3%
18-24 years 16.8%
Gender
Male (53.2%)
Female (46.8%)
Household income
Less than $25,000 36.3%
$25,000 to $39,999 12.7%
$40,000 to $59,999 13.2%
$60,000 to $74,999 5.7%
$75,000 to $99,999 12.6%
$100,000 to $149,999 17.3%
$150,000 and above 2.1%
OS
Android (68.3%)
iOS (31.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 AT&T
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Target
02 City Hall Park
03 Central Park
04 Ruppert Park
05 St. Catherine's Park
Updated: 07-2026