Start.io audiences
Target Shoppers
in Philadelphia

overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Philadelphia, 34.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Philadelphia, Pennsylvania
Population
1,584,064
Area
134 sq mi

INSIGHTS ON Target Shoppers in Philadelphia
Age
55 years and above 34.8%
45-54 years 22.8%
35-44 years 13%
25-34 years 12.2%
18-24 years 17.2%
Gender
Male (51.3%)
Female (48.7%)
Household income
Less than $25,000 34%
$25,000 to $39,999 16%
$40,000 to $59,999 14%
$60,000 to $74,999 6.1%
$75,000 to $99,999 10.1%
$100,000 to $149,999 17.9%
$150,000 and above 1.9%
OS
Android (70.6%)
iOS (29.4%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Samsung sm-s901u
04 Apple iPad1,1
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Target
02 Zeihler Playground
03 Overington Park
04 Hunting Park
05 Christy Recreation Center
Updated: 07-2026