Start.io audiences
Target Shoppers
in Pittsburgh

overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Pittsburgh, 34.8% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Pittsburgh, Pennsylvania
Population
300,286
Area
55 sq mi

INSIGHTS ON Target Shoppers in Pittsburgh
Age
55 years and above 34.8%
45-54 years 23.3%
35-44 years 10.8%
25-34 years 14%
18-24 years 17.1%
Gender
Male (50.7%)
Female (49.3%)
Household income
Less than $25,000 38.5%
$25,000 to $39,999 15.2%
$40,000 to $59,999 16%
$60,000 to $74,999 5.3%
$75,000 to $99,999 11.3%
$100,000 to $149,999 12.3%
$150,000 and above 1.5%
OS
Android (77%)
iOS (23%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung Galaxy S23 Ultra
5 most visited places/venues
01 Transverse Park
02 Highland Park
03 Target
04 Three Rivers Heritage Trail
05 Davis Park
Updated: 07-2026