Start.io audiences
Target Shoppers
in Portland

overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Portland, 33.1% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Portland, Oregon
Population
654,741
Area
133 sq mi

INSIGHTS ON Target Shoppers in Portland
Age
55 years and above 33.1%
45-54 years 25.6%
35-44 years 11.5%
25-34 years 12.4%
18-24 years 17.3%
Gender
Male (40.3%)
Female (59.7%)
Household income
Less than $25,000 33%
$25,000 to $39,999 15.7%
$40,000 to $59,999 13.6%
$60,000 to $74,999 5.5%
$75,000 to $99,999 12.6%
$100,000 to $149,999 17%
$150,000 and above 2.5%
OS
Android (72.2%)
iOS (27.8%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 Verizon
02 T-Mobile
03 T-Mobile
5 most visited places/venues
01 Target
02 Mt Scott Park
03 Eastmoreland Golf Course
04 Springwater Corridor
05 Powell Butte Nature Park
Updated: 07-2026