Start.io audiences
Target Shoppers
in Rhode Island
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Rhode Island, 33.1% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Rhode Island
Population
1,059,361
Area
1,034 sq mi
INSIGHTS ON Target Shoppers in Rhode Island
Age
55 years and above 33.1%
45-54 years 23.2%
35-44 years 13.9%
25-34 years 12.5%
18-24 years 17.2%
Gender
Male (37.7%)
Female (62.3%)
Household income
Less than $25,000 32.6%
$25,000 to $39,999 11.5%
$40,000 to $59,999 14.4%
$60,000 to $74,999 7.1%
$75,000 to $99,999 11.9%
$100,000 to $149,999 20.2%
$150,000 and above 2.4%
OS
Android (70.9%)
iOS (29.1%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung Galaxy A14 5G
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Target
02 Donigian Park
03 Davis Park
04 Whipples Pond
05 Providence College
Updated: 07-2026