Start.io audiences
Target Shoppers
in Saint Paul

overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Saint Paul, 35.9% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Saint Paul, Minnesota
Population
308,096
Area
52 sq mi

INSIGHTS ON Target Shoppers in Saint Paul
Age
55 years and above 35.9%
45-54 years 24.2%
35-44 years 10.7%
25-34 years 11.5%
18-24 years 17.6%
Gender
Male (25%)
Female (75%)
Household income
Less than $25,000 29.6%
$25,000 to $39,999 14.8%
$40,000 to $59,999 15.3%
$60,000 to $74,999 5.1%
$75,000 to $99,999 12.9%
$100,000 to $149,999 19.9%
$150,000 and above 2.4%
OS
Android (69.3%)
iOS (30.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
5 most visited places/venues
01 Mississippi National River and Recreation Area
02 Target
03 Macalester College
04 Longfellow Park
05 North Commons Park
Updated: 07-2026