Start.io audiences
Target Shoppers
in St. Louis
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in St. Louis, 38.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
City
St. Louis, Missouri
Population
300,576
Area
62 sq mi
INSIGHTS ON Target Shoppers in St. Louis
Age
55 years and above 38.3%
45-54 years 23.6%
35-44 years 11.8%
25-34 years 10.6%
18-24 years 15.6%
Gender
Male (51.1%)
Female (48.9%)
Household income
Less than $25,000 37.3%
$25,000 to $39,999 17.1%
$40,000 to $59,999 15.6%
$60,000 to $74,999 6.1%
$75,000 to $99,999 9.7%
$100,000 to $149,999 12%
$150,000 and above 2.1%
OS
Android (67.2%)
iOS (32.8%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 AT&T
03 Verizon
5 most visited places/venues
01 Target
02 University of Missouri-St Louis
03 Heman Park
04 Eugene Tink Bradley Park
05 Parkland Park
Updated: 07-2026