Start.io audiences
Target Shoppers
in United States
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in United States, 39.2% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
Population
329,064,917
Area
9,147,593 sq km
INSIGHTS ON Target Shoppers in United States
Age
55 years and above 39.2%
45-54 years 24.4%
35-44 years 12%
25-34 years 9.6%
18-24 years 14.8%
Gender
Male (50.9%)
Female (49.1%)
Household income
Less than $25,000 34.3%
$25,000 to $39,999 15.7%
$40,000 to $59,999 15.3%
$60,000 to $74,999 5.8%
$75,000 to $99,999 10.8%
$100,000 to $149,999 15.8%
$150,000 and above 2.4%
OS
Android (66.2%)
iOS (33.8%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Target
02 Walmart Supercenter
03 CVS Pharmacy
04 Consumer Cellular
05 Starbucks
Updated: 07-2026