Start.io audiences
Target Store Shoppers
in Bakersfield
overview
Target store shoppers enjoy the convenience of stopping by a local branch to pick up a wide range of products from clothes to food to home décor. Of all the Target Store Shoppers in Bakersfield, 36% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.
Country
United States
City
Bakersfield, California
Population
384,145
Area
148 sq mi
INSIGHTS ON Target Store Shoppers in Bakersfield
Age
55 years and above 36%
45-54 years 21.7%
35-44 years 9.8%
25-34 years 13.6%
18-24 years 19%
Gender
Male (46.8%)
Female (53.2%)
Household income
Less than $25,000 28.7%
$25,000 to $39,999 16.8%
$40,000 to $59,999 12.6%
$60,000 to $74,999 4.2%
$75,000 to $99,999 13.6%
$100,000 to $149,999 20.3%
$150,000 and above 3.8%
OS
Android (64.1%)
iOS (35.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Apple iPhone14,3
05 Samsung SM-G991U
Leading carriers
01 Verizon
5 most visited places/venues
01 Belo Garden
02 City Hall Park
03 Cornell University
04 North Beardley Park
05 Civic Space
Updated: 07-2026