Start.io audiences
Target Store Shoppers
in Iowa

overview
Target store shoppers enjoy the convenience of stopping by a local branch to pick up a wide range of products from clothes to food to home décor. Of all the Target Store Shoppers in Iowa, 37.8% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi

INSIGHTS ON Target Store Shoppers in Iowa
Age
55 years and above 37.8%
45-54 years 24.8%
35-44 years 11.6%
25-34 years 10.2%
18-24 years 15.7%
Gender
Male (29.4%)
Female (70.6%)
Household income
Less than $25,000 27.4%
$25,000 to $39,999 15.1%
$40,000 to $59,999 19%
$60,000 to $74,999 6.1%
$75,000 to $99,999 13.9%
$100,000 to $149,999 15.5%
$150,000 and above 3%
OS
Android (68.8%)
iOS (31.2%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung SM-G991U
05 Samsung sm-s908u
Leading carriers
01 U.S. Cellular
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Target
02 Walmart Supercenter
03 CVS Pharmacy
04 Consumer Cellular
05 Hy-Vee
Updated: 07-2026