Start.io audiences
Target Store Shoppers
in Wisconsin

overview
Target store shoppers enjoy the convenience of stopping by a local branch to pick up a wide range of products from clothes to food to home décor. Of all the Target Store Shoppers in Wisconsin, 37.5% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi

INSIGHTS ON Target Store Shoppers in Wisconsin
Age
55 years and above 37.5%
45-54 years 25%
35-44 years 10.6%
25-34 years 11.2%
18-24 years 15.7%
Gender
Male (36.9%)
Female (63.1%)
Household income
Less than $25,000 31.7%
$25,000 to $39,999 14.4%
$40,000 to $59,999 17.2%
$60,000 to $74,999 5.7%
$75,000 to $99,999 12.5%
$100,000 to $149,999 15.8%
$150,000 and above 2.7%
OS
Android (73.7%)
iOS (26.3%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Target
02 CVS Pharmacy
03 Walmart Supercenter
04 Washington Park
05 Westlawn Playground
Updated: 07-2026