Start.io audiences
Technology Enthusiasts
in Sao Paulo

overview
Technology enthusiasts are interested in the latest technology and gadgets as a lifestyle. They are often early adopters of technology and enjoy having new tech items before the masses. Based on mobile apps and various device data signals, of the technology enthusiasts in Sao Paulo, 40.8% are in the 18-24 age group.


Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km

INSIGHTS ON Technology Enthusiasts in Sao Paulo
Age
55 years and above 23.3%
45-54 years 11.4%
35-44 years 10.2%
25-34 years 14.3%
18-24 years 40.8%
Gender
Male (70.4%)
Female (29.6%)
OS
Android (80.2%)
iOS (19.8%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A15
04 Samsung Galaxy A14 5G
05 motorola moto g35 5G
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026