Start.io audiences
Thanksgiving Grocery Shoppers
in Iowa

overview
Users who shop for Thanksgiving groceries might be hosting friends and family for the holiday or need to prepare a dish to bring to someone else's home. Based on POI visits, mobile apps and various device data signals, of the Thanksgiving grocery shoppers in Iowa, 35.4% are in the 55+ age group.


Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi

INSIGHTS ON Thanksgiving Grocery Shoppers in Iowa
Age
55 years and above 35.4%
45-54 years 23%
35-44 years 15.8%
25-34 years 9.6%
18-24 years 16.2%
Gender
Male (34.6%)
Female (65.4%)
Household income
Less than $25,000 29.2%
$25,000 to $39,999 15.1%
$40,000 to $59,999 18.7%
$60,000 to $74,999 5.9%
$75,000 to $99,999 13.7%
$100,000 to $149,999 14.8%
$150,000 and above 2.5%
OS
Android (72.1%)
iOS (27.9%)
Top devices
01 Apple iphone1,1
02 Samsung SM-G991U
03 Apple iPad1,1
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Hy-Vee
02 Walmart Supercenter
03 Hy-Vee Pharmacy
04 Noelridge
05 Central Park
Updated: 07-2026