Start.io audiences
Thanksgiving Grocery Shoppers
in Massachusetts
overview
Users who shop for Thanksgiving groceries might be hosting friends and family for the holiday or need to prepare a dish to bring to someone else's home. Based on POI visits, mobile apps and various device data signals, of the Thanksgiving grocery shoppers in Massachusetts, 36% are in the 55+ age group.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Thanksgiving Grocery Shoppers in Massachusetts
Age
55 years and above 36%
45-54 years 21.2%
35-44 years 18.8%
25-34 years 8.5%
18-24 years 15.6%
Gender
Male (52.7%)
Female (47.3%)
Household income
Less than $25,000 31.7%
$25,000 to $39,999 11.5%
$40,000 to $59,999 13.8%
$60,000 to $74,999 5.9%
$75,000 to $99,999 12.8%
$100,000 to $149,999 22.4%
$150,000 and above 1.9%
OS
Android (68.7%)
iOS (31.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung Galaxy A15 5G
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Port of Boston
04 Hale Park
05 Erricola Park
Updated: 07-2026