Start.io audiences
Thanksgiving Grocery Shoppers
in Singapore

overview
Users who shop for Thanksgiving groceries might be hosting friends and family for the holiday or need to prepare a dish to bring to someone else's home. Based on POI visits, mobile apps and various device data signals, of the Thanksgiving grocery shoppers in Singapore, 51.5% are in the 55+ age group.


INSIGHTS ON Thanksgiving Grocery Shoppers in Singapore
Age
55 years and above 51.5%
45-54 years 10.5%
35-44 years 8.8%
25-34 years 18.7%
18-24 years 10.5%
Gender
Male (76.7%)
Female (23.3%)
OS
Android (89.7%)
iOS (10.3%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy S24 Ultra
04 Apple iphone1,1
05 Samsung Galaxy S22 Ultra
Leading carriers
01 Singtel
02 Starhub
03 M1
Updated: 07-2026