Start.io audiences
Users Booking Travel Through OTAs
in Australia
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Australia, 53.4% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Australia
Age
55 years and above 53.4%
45-54 years 12.7%
35-44 years 10.7%
25-34 years 9.6%
18-24 years 13.6%
Gender
Male (81.6%)
Female (18.4%)
OS
Android (89.5%)
iOS (10.5%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026