Start.io audiences
Users Booking Travel Through OTAs
in California
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In California, 25.2% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in California
Age
55 years and above 25.2%
45-54 years 17.7%
35-44 years 23.8%
25-34 years 13%
18-24 years 20.2%
Gender
Male (66.6%)
Female (33.4%)
Household income
Less than $25,000 36.2%
$25,000 to $39,999 15.1%
$40,000 to $59,999 15.7%
$60,000 to $74,999 6.1%
$75,000 to $99,999 9.2%
$100,000 to $149,999 16.6%
$150,000 and above 1.1%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy A14 5G
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026