Start.io audiences
Users Booking Travel Through OTAs
in Hawaii

overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Hawaii, 24.7% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
State
Hawaii
Population
1,415,872
Area
6,423 sq mi

INSIGHTS ON Users Booking Travel Through OTAs in Hawaii
Age
55 years and above 24.7%
45-54 years 19.4%
35-44 years 20.3%
25-34 years 15.3%
18-24 years 20.3%
Gender
Male (47%)
Female (53%)
Household income
Less than $25,000 32.5%
$25,000 to $39,999 19.3%
$40,000 to $59,999 8.6%
$60,000 to $74,999 7.8%
$75,000 to $99,999 7.9%
$100,000 to $149,999 23.3%
$150,000 and above 0.6%
Top devices
01 Samsung Galaxy S23 Ultra
02 Samsung Galaxy S24 Ultra
03 Samsung Galaxy A15 5G
04 Samsung sm-s908u
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Honolulu Watershed Forest Reserve
02 Lanakila District Park
03 Aliamanu Neighborhood Park
04 Hawaii Community Development Authority - Kakaako
05 Kawananakoa Neighborhood Park
Updated: 07-2026