Start.io audiences
Users Booking Travel Through OTAs
in Houston
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Houston, 28% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Houston, Texas
Population
2,320,268
Area
637 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Houston
Age
55 years and above 28%
45-54 years 17.4%
35-44 years 23.6%
25-34 years 10.6%
18-24 years 20.4%
Gender
Male (58.7%)
Female (41.3%)
Household income
Less than $25,000 35.9%
$25,000 to $39,999 18.4%
$40,000 to $59,999 17.7%
$60,000 to $74,999 6%
$75,000 to $99,999 9.9%
$100,000 to $149,999 11.5%
$150,000 and above 0.7%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A14 5G
03 Samsung Galaxy A16 5G
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Moritz Pech Family Park
02 West End Park
03 Timbergrove Manor Park
04 Burnett-Bayland Park
05 Belo Garden
Updated: 07-2026