Start.io audiences

Users Booking Travel Through OTAs
in Iowa

Users Booking Travel Through OTAs
overview

Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Iowa, 24.7% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.

Users Booking Travel Through OTAs
Iowa map
Geolocation stat
Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi
Audience size
83,889
Iowa map

INSIGHTS ON Users Booking Travel Through OTAs in Iowa

Age
55 years and above 24.7%
45-54 years 17.9%
35-44 years 23%
25-34 years 13.3%
18-24 years 21%
Gender
Male (38.4%)
Female (61.6%)
Household income
Less than $25,000 29.7%
$25,000 to $39,999 14.1%
$40,000 to $59,999 21.3%
$60,000 to $74,999 6.3%
$75,000 to $99,999 14.9%
$100,000 to $149,999 12.7%
$150,000 and above 1%
Top devices
01 Samsung Galaxy S24 Ultra
02 Samsung sm-s901u
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S23
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Ashby Park
02 Noelridge
03 Central Park
04 Fairmeadows Park
05 Lininger Park
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026