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Users Booking Travel Through OTAs
in Italy
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Italy, 43.9% of Users Booking Travel Through OTAs are in the 18-24 age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Italy
Age
55 years and above 5.4%
45-54 years 1.5%
35-44 years 5.3%
25-34 years 43.9%
18-24 years 43.9%
Gender
Male (83.8%)
Female (16.2%)
Leading carriers
01 Vodafone
02 Wind
03 Tim
Updated: 03-2023