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Users Booking Travel Through OTAs
in Italy
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Italy, 43.2% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Italy
Age
55 years and above 43.2%
45-54 years 24.5%
35-44 years 7.7%
25-34 years 10.9%
18-24 years 13.7%
Gender
Male (72.8%)
Female (27.2%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy A16
03 Samsung Galaxy A14
04 Samsung Galaxy A34 5G
05 Samsung Galaxy A25 5G
Leading carriers
01 Wind
02 Vodafone
03 Tim
Updated: 07-2026