Start.io audiences
Users Booking Travel Through OTAs
in Japan
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Japan, 78.3% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
Japan
Population
126,860,301
Area
364,546 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Japan
Age
55 years and above 78.3%
45-54 years 10.4%
35-44 years 5%
25-34 years 2%
18-24 years 4.3%
Gender
Male (72.3%)
Female (27.7%)
OS
Android (91%)
iOS (9%)
Top devices
01 Generic Android 6.0
02 Google Pixel 8a
03 Google Pixel 9A
04 Rakuten 187HT1020331
05 Apple iphone1,1
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026