Start.io audiences
Users Booking Travel Through OTAs
in Japan
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Japan, 41.9% of Users Booking Travel Through OTAs are in the 18-24 age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Japan
Age
55 years and above 23.3%
45-54 years 1.8%
35-44 years 4.5%
25-34 years 28.6%
18-24 years 41.9%
Gender
Male (70.5%)
Female (29.5%)
OS
Android (84.1%)
iOS (15.9%)
Leading carriers
01 AU
02 Softbank
03 Iijmio
Updated: 03-2023