Start.io audiences
Users Booking Travel Through OTAs
in Lexington
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Lexington, 26.8% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Lexington, Kentucky
Population
323,152
Area
283 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Lexington
Age
55 years and above 26.8%
45-54 years 18%
35-44 years 23.4%
25-34 years 10.6%
18-24 years 21.1%
Gender
Male (58.2%)
Female (41.8%)
Household income
Less than $25,000 55%
$25,000 to $39,999 10.3%
$40,000 to $59,999 10%
$60,000 to $74,999 3.7%
$75,000 to $99,999 12.9%
$100,000 to $149,999 7.6%
$150,000 and above 0.5%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A16 5G
03 Samsung Galaxy A14 5G
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S23 Ultra
Leading carriers
01 AT&T
02 Verizon
03 AT&T
5 most visited places/venues
01 Mapleleaf Forest Park
02 Coldstream Park
03 Ecton Park
04 Hartland Park
05 Wolf Run Park
Updated: 07-2026