Start.io audiences
Users Booking Travel Through OTAs
in London
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In London, 39.5% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United Kingdom
City
London
Population
8,825,001
Area
1,572 sq km
INSIGHTS ON Users Booking Travel Through OTAs in London
Age
55 years and above 39.5%
45-54 years 8%
35-44 years 14%
25-34 years 20.7%
18-24 years 17.7%
Gender
Male (76.6%)
Female (23.4%)
OS
Android (89.2%)
iOS (10.8%)
Top devices
01 Samsung samsung+galaxy+a16+5g
02 Apple iphone1,1
03 Generic Android 6.0
04 xiaomi Redmi+4
05 Apple iPhone14,5
Updated: 07-2026