Start.io audiences
Users Booking Travel Through OTAs
in Madrid
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Madrid, 48.4% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
Spain
City
Madrid
Population
3,266,126
Area
606 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Madrid
Age
55 years and above 48.4%
45-54 years 8.6%
35-44 years 8.3%
25-34 years 16.2%
18-24 years 18.5%
Gender
Male (77.3%)
Female (22.7%)
OS
Android (87.9%)
iOS (12.1%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy A54 5G
04 Samsung Galaxy A52s 5G
05 Samsung Galaxy A53 5G
Leading carriers
01 Yoigo
02 Digi
03 Movistar
Updated: 07-2026