Start.io audiences
Users Booking Travel Through OTAs
in Madrid

overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Madrid, 44.5% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.


Country
Spain
City
Madrid
Population
3,266,126
Area
606 sq km

INSIGHTS ON Users Booking Travel Through OTAs in Madrid
Age
55 years and above 3%
45-54 years 1.2%
35-44 years 10.4%
25-34 years 44.5%
18-24 years 40.9%
Gender
Male (83.2%)
Female (16.8%)
Leading carriers
01 Yoigo
02 Digi
03 Orange
Updated: 11-2024