Start.io audiences
Users Booking Travel Through OTAs
in Massachusetts
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Massachusetts, 27.7% of Users Booking Travel Through OTAs are in the 35-44 age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Massachusetts
Age
55 years and above 25.5%
45-54 years 16.6%
35-44 years 27.7%
25-34 years 10.6%
18-24 years 19.5%
Gender
Male (62.2%)
Female (37.8%)
Household income
Less than $25,000 32.1%
$25,000 to $39,999 10.8%
$40,000 to $59,999 14.8%
$60,000 to $74,999 6.1%
$75,000 to $99,999 13%
$100,000 to $149,999 22.5%
$150,000 and above 0.7%
Top devices
01 Samsung Galaxy A15 5G
02 Apple iphone1,1
03 Samsung Galaxy A16 5G
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S23 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026