Start.io audiences

Users Booking Travel Through OTAs
in Miami

Users Booking Travel Through OTAs
overview

Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Miami, 27.1% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.

Users Booking Travel Through OTAs
Miami map
Geolocation stat
Country
United States
City
Miami, Florida
Population
467,963
Area
36 sq mi
Audience size
138,279
Miami map

INSIGHTS ON Users Booking Travel Through OTAs in Miami

Age
55 years and above 27.1%
45-54 years 18.2%
35-44 years 21%
25-34 years 12.8%
18-24 years 20.9%
Gender
Male (65.2%)
Female (34.8%)
Household income
Less than $25,000 40.2%
$25,000 to $39,999 13.7%
$40,000 to $59,999 22.7%
$60,000 to $74,999 3.5%
$75,000 to $99,999 6%
$100,000 to $149,999 13.5%
$150,000 and above 0.4%
Top devices
01 Samsung Galaxy A15 5G
02 Samsung Galaxy A16 5G
03 Samsung Galaxy A14 5G
04 Generic Android 6.0
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 West Little River Park
02 Footballteam Miami Hurricanes
03 Jesse Rivera
04 Lauderhill Golf Course
05 Fern Isle South Fork Park
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026