Start.io audiences
Users Booking Travel Through OTAs
in Michigan
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Michigan, 28.2% of Users Booking Travel Through OTAs are in the 35-44 age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Michigan
Population
9,986,857
Area
56,539 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Michigan
Age
55 years and above 23.7%
45-54 years 15.8%
35-44 years 28.2%
25-34 years 10.6%
18-24 years 21.7%
Gender
Male (34.7%)
Female (65.3%)
Household income
Less than $25,000 34.6%
$25,000 to $39,999 18.8%
$40,000 to $59,999 19.3%
$60,000 to $74,999 5.9%
$75,000 to $99,999 6.8%
$100,000 to $149,999 14.1%
$150,000 and above 0.5%
Top devices
01 [DEVICE_MAKE] [DEVICE_MODEL]
02 Samsung Galaxy A15 5G
03 Samsung Galaxy S10+
04 Samsung Galaxy S9
05 Samsung Galaxy S24 Ultra
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Peterson
02 Intervale-Roselawn
03 Kern
04 Richard Allen
05 Shiawassee Park
Updated: 07-2026