Start.io audiences
Users Booking Travel Through OTAs
in New Jersey

overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In New Jersey, 29.8% of Users Booking Travel Through OTAs are in the 35-44 age group. Explore more characteristics of these users in the charts below.


Country
United States
State
New Jersey
Population
8,882,190
Area
7,354 sq mi

INSIGHTS ON Users Booking Travel Through OTAs in New Jersey
Age
55 years and above 27.3%
45-54 years 14.4%
35-44 years 29.8%
25-34 years 10.3%
18-24 years 18.2%
Gender
Male (62.5%)
Female (37.5%)
Household income
Less than $25,000 33.1%
$25,000 to $39,999 11.3%
$40,000 to $59,999 14.3%
$60,000 to $74,999 6.3%
$75,000 to $99,999 11%
$100,000 to $149,999 23.1%
$150,000 and above 0.8%
Top devices
01 Samsung Galaxy A15 5G
02 [DEVICE_MAKE] [DEVICE_MODEL]
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 City Hall Park
02 Branch Brook Park
03 Independence Park
04 West End Avenue Park
05 Hunterdon Street Park
Updated: 07-2026