Start.io audiences
Users Booking Travel Through OTAs
in Rio de Janeiro

overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Rio de Janeiro, 33.2% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km

INSIGHTS ON Users Booking Travel Through OTAs in Rio de Janeiro
Age
55 years and above 33.2%
45-54 years 13.6%
35-44 years 7.1%
25-34 years 14.2%
18-24 years 31.7%
Gender
Male (79.7%)
Female (20.3%)
Top devices
01 Generic Android 6.0
02 motorola moto g34 5G
03 motorola moto g35 5G
04 motorola moto g05
05 motorola moto g22
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026