Start.io audiences
Users Booking Travel Through OTAs
in Salt Lake City
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Salt Lake City, 24.7% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Salt Lake City, Utah
Population
200,567
Area
111 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Salt Lake City
Age
55 years and above 24.7%
45-54 years 20.6%
35-44 years 18.3%
25-34 years 14.8%
18-24 years 21.5%
Gender
Male (44.5%)
Female (55.5%)
Household income
Less than $25,000 28.9%
$25,000 to $39,999 13.6%
$40,000 to $59,999 19.7%
$60,000 to $74,999 7.6%
$75,000 to $99,999 16.3%
$100,000 to $149,999 13.2%
$150,000 and above 0.9%
Top devices
01 Samsung Galaxy S24 Ultra
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy A15 5G
04 Samsung sm-s908u
05 Samsung Galaxy S23
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Germania Park
02 Bennion Park
03 9Th South River Park
04 Riverside Park
05 Washington Square
Updated: 07-2026