Start.io audiences
Users Booking Travel Through OTAs
in South Korea
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In South Korea, 35.4% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
South Korea
Population
51,225,308
Area
99,909 sq km
INSIGHTS ON Users Booking Travel Through OTAs in South Korea
Age
55 years and above 35.4%
45-54 years 34.5%
35-44 years 7.5%
25-34 years 13.4%
18-24 years 9.1%
Gender
Male (84.7%)
Female (15.3%)
OS
Android (93.4%)
iOS (6.6%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S25
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S25 Ultra
05 Samsung Galaxy S21+ 5G
Leading carriers
01 Sktelecom
02 Olleh
03 Lg u+
Updated: 07-2026