Start.io audiences
Users Booking Travel Through OTAs
in United Kingdom
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In United Kingdom, 37.1% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United Kingdom
Population
67,530,172
Area
241,930 sq km
INSIGHTS ON Users Booking Travel Through OTAs in United Kingdom
Age
55 years and above 37.1%
45-54 years 14%
35-44 years 7.6%
25-34 years 18.8%
18-24 years 22.5%
Gender
Male (67.7%)
Female (32.3%)
OS
Android (41.5%)
iOS (58.5%)
Top devices
01 Apple iphone1,1
02 Generic Android 6.0
03 Samsung samsung+galaxy+a16+5g
04 Apple iPhone15,4
05 Apple iPhone14,5
Updated: 07-2026