Start.io audiences
Users Booking Travel Through OTAs
in Wisconsin
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Wisconsin, 23.8% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Wisconsin
Age
55 years and above 23.8%
45-54 years 18.1%
35-44 years 23%
25-34 years 13.9%
18-24 years 21.3%
Gender
Male (35.3%)
Female (64.7%)
Household income
Less than $25,000 37.3%
$25,000 to $39,999 13.7%
$40,000 to $59,999 17.8%
$60,000 to $74,999 6.8%
$75,000 to $99,999 10.4%
$100,000 to $149,999 13.2%
$150,000 and above 0.8%
Top devices
01 Samsung Galaxy S24 Ultra
02 Samsung Galaxy S23 Ultra
03 Samsung sm-s901u
04 Samsung Galaxy A15 5G
05 Samsung Galaxy S23
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Washington Park
02 Westlawn Playground
03 Belo Garden
04 Central Park
05 Mississippi National River and Recreation Area
Updated: 07-2026