Start.io audiences
Users Interested in Personalization and Productivity Apps
in Australia

overview
Users interested in personalization and productivity apps tend to be busy people who like to be supported by the apps on their phones to help them get relevant information and maintain schedules and to-do lists. Of the consumers who are identified as Users Interested in Personalization and Productivity Apps in Australia, 51.5% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
Australia
Population
25,203,198
Area
7,633,565 sq km

INSIGHTS ON Users Interested in Personalization and Productivity Apps in Australia
Age
55 years and above 51.5%
45-54 years 13.3%
35-44 years 10.4%
25-34 years 8.1%
18-24 years 16.6%
Gender
Male (70.9%)
Female (29.1%)
OS
Android (75.7%)
iOS (24.3%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Apple iPad1,1
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026