Start.io audiences
Users With an Ability to Buy Luxury Goods
in Australia

overview
Users who can buy luxury goods are considered high spenders and often gravitate to the finer things in life because they have the financial means to do so. Looking into the characteristics of consumers with the Users With an Ability to Buy Luxury Goods in Australia, data shows 50.2% of them are in the 55+ age group. More information about this segment can be found in the following charts.


Country
Australia
Population
25,203,198
Area
7,633,565 sq km

INSIGHTS ON Users With an Ability to Buy Luxury Goods in Australia
Age
55 years and above 50.2%
45-54 years 16.2%
35-44 years 11.8%
25-34 years 8.5%
18-24 years 13.3%
Gender
Male (73%)
Female (27%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S23 Ultra
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23
05 Samsung Galaxy S24 Ultra
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026