Start.io audiences
Users With an Ability to Buy Luxury Goods
in Italy

overview
Users who can buy luxury goods are considered high spenders and often gravitate to the finer things in life because they have the financial means to do so. Looking into the characteristics of consumers with the Users With an Ability to Buy Luxury Goods in Italy, data shows 28.8% of them are in the 55+ age group. More information about this segment can be found in the following charts.


INSIGHTS ON Users With an Ability to Buy Luxury Goods in Italy
Age
55 years and above 28.8%
45-54 years 18.8%
35-44 years 9.1%
25-34 years 15.3%
18-24 years 28%
Gender
Male (71.3%)
Female (28.7%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S22
03 Samsung Galaxy S23
04 Samsung Galaxy S21 5G
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Vodafone
02 Tim
03 Wind
Updated: 07-2026