Start.io audiences
Users With an Ability to Buy Luxury Goods
in Sao Paulo
overview
Users who can buy luxury goods are considered high spenders and often gravitate to the finer things in life because they have the financial means to do so. Looking into the characteristics of consumers with the Users With an Ability to Buy Luxury Goods in Sao Paulo, data shows 36.7% of them are in the 18-24 age group. More information about this segment can be found in the following charts.
Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km
INSIGHTS ON Users With an Ability to Buy Luxury Goods in Sao Paulo
Age
55 years and above 24.6%
45-54 years 12.8%
35-44 years 12.5%
25-34 years 13.4%
18-24 years 36.7%
Gender
Male (70.7%)
Female (29.3%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy S20 FE 5G
03 Samsung Galaxy S20 FE 5G
04 Samsung Galaxy S23
05 Samsung Galaxy S21 FE 5G
Leading carriers
01 Vivo
02 Claro
03 Tim
Updated: 07-2026