Start.io audiences
Users With Vehicle Purchase Intent
in Australia
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 48.4% of those interested in purchasing a vehicle in Australia are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
Australia
Population
25,203,198
Area
7,633,565 sq km
INSIGHTS ON Users With Vehicle Purchase Intent in Australia
Age
55 years and above 48.4%
45-54 years 22.6%
35-44 years 12.3%
25-34 years 7.4%
18-24 years 9.3%
Gender
Male (81.6%)
Female (18.4%)
OS
Android (80.1%)
iOS (19.9%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Apple iPad1,1
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S24 Ultra
Leading carriers
01 Telstra
02 Optus
03 Vodafone
Updated: 07-2026